• Early on in his book, he shares Margaret Boden's framework for the 3 types of creativity
• Margaret Boden, Cognitive Scientist. Two parts to this - her definition of creativity, "That something should be new, surprising and have value."
• Marcus du Sautoy expands on these points from his own perspective as his starting definition. "Creativity is a hard to pin down word. Creativity is a tool for examining our consciousness. These three components. Engaging our emotions and looking at things in new ways. We have a machine-like way of living,"
• Margaret has an exploration of 3 sorts of creativity.
- Exploratory creativity: taking the rules of the game and pushing them to the extremes. Pushing those baroque rules.
- Combinational creativity: Taking ideas from one area and and bringing them to another area to give a new way of looking at the world. Like fusion cooking.
- Transformational creativity: Where something seems to appear out of nothing. A breaking of the system. A transition. A phase change.
• Creativity is the expression to be human.
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