Tuesday, 6 October 2020

[LAUIL601] Primary Research: Creative Conversations with Consumer Comms Webinar - What If We Made Art Just For Us?



  • Showcase ideas. Creative chitchat.
  • Frasier from together agency
  • Freya from consumer comms
  • We can work with them at any time
  • Will be three speakers tonight the first is Marcus from Sheffield
  • He's done clothing collabs T-shirts prints merch
  • Some of the things he has worked on both the clients and himself
  • Wants to create an aesthetic and visual language he is interested in.Visual style makes him enjoy it doesn't see it as a job if he enjoys it.
  • He is interested in graffiti and street arts. It's accessible. Doesn't need anyone to take you anywhere. Don't need much equipment.Become part of a scene and community.
  • Overtime become more focused on character based form and work
  • Things developed and patterns started to emerge in the work
  • He started to make rules for himself and constraints what can he do and not? Black lines simple clear applying graffiti and architectural knowledge
  • You have to be more creative when there are constraints
  • I was recently commissioned and painted over an original commission of mine I had already done before, which was crazy! The human form series, part of the human body, taking reference from something else. The black lines were abstract and could be a saw or a shoulder.
  • In lockdown and lost a number of commissions so started to just post online. I could then get something out of it by putting it on a T-shirt prints and engaging online.
  • I do digital work as well. Play your way campaign
  • Through working in art I have met people from different classes and countries. I am from a working class background.
  • I've done work on social media and on Instagram that were sent to influencrs and I've done illustration on rackets that were donated
  • Back to Human Form, I started to put patterns on people in lockdown as a way to experiment . I reached out to a photographer who was from LA using a model from America's next top model which made the front cover of a Canadian magazine.
  • You can definitely make a living and a career from art and from doing what you enjoy if you have that style and that drive. You just need to put yourself out there online


 • Second speaker of the night Harry, artist, performer, theatre. He opens up with you need help!

  • Writes comedy theatre. Leeds International festival.
  • Ended up on sky one doing a pub quiz for Russell Howard and his mum
  • Went to uni to train as a dancer. That ship sailed and he didn't enjoy it. For the last 15 years he's been working for agencies and been made redundant last year as the business went under.
  • Five years previous working on my site hustle. Had so much lined up. Fringe Festival but nothing came to fruition
  • How are you doing this for? When making art, are you doing this for brainy? Beyond the client, beyond money?
  • I had a meltdown because I was doing things I thought I should be doing. I chased money, job titles and I got them. But I was undernourished. I was doing it for my dad. Being successful for his memory. What I wanted to do was entirely different. I had internalised this story. Have some criticism about what you're doing and who you're doing it for
  • All you have is time. Trying to find the energy and time is exhausting. Having an agency background is fast paced. Doing workshops, rehearsing for shows it's unsustainable. Art is for me and I had to address this
  • I went part time and the other time is now for creating. Time is now mine. Your life is your own. Figure out how you do this
  • Pleasure yourself. Make stuff you love. That you want to see, to be a part of. Think about you and what you love
  • There is a real authenticity to making work that you love and people feed off it
  • Making stuff for ourselves is important. Don't let people tell you how to skin a cat
  • Going to dance school took the joy out of creating for me. Just like there's more than one way to skin a cat, there's more than one way to be an artist. You don't have to go to school to be an artist. There is real freedom in that. It's hard work but there's a real joy in doing it. You don't have to go to RADA or the RCA
  • Be patient with yourself. I'm not young. I'm impatient and want things to happen straight away. Things take time and come to you when you deserve them. Only in the past six weeks did something make sense to me that I've been working on for the past four years. Patience is a virtue.
  • Nobody cares. No one cares about your failures like you do. Everyone is dealing with their own shit
  • Just make stuff. Experiment, piss about. Have fun. It's a very liberating thing. 
  • Same with collaboration. One person I approached someone I admire I realised I put this person in an action on of being very untouchable he is just a normal person and I made it into something it wasn't. 
  • Just beat it. There's a bit of a stigma about being an artist. Just stepping into the room is very powerful on the risk and the benefits we are just artists. It doesn't matter about the materials you use just be artists and creatively express yourself and be free.


Third speaker: Eve Warren - Leeds-Based Designer 


  • Venn Diagram: self expression overlapping with paid work
  • Mum is a ceramicist, dad is a graphic designer
  • Crazy and passionate person from a young age
  • Mike Perry is a huge inspiration
  • Went to LCA. Robot food, commercially branded agency, encouraged to be expressive. Talented team of people
  • Outside of work, I really make work for myself. I'm always making work for someone else.
  • Everyone is expected to have a brand, a YouTube, we are bombarded with polished imagery
  • We always want to share to Instagram
  • We don't need to live and breathe what we do
  • It's important to have side projects for example mine is a local women's football club I'm interested in left-wing politics and designed some shirts that went down well for both
  • I designed football scarves with political imagery
  • Strive to have a side project outside of what you do
  • I love branding and packaging
  • Art direction, packaging for merchandise
  • Having a site project help me a lot even though it's not what I do mainly
  • The further scheme helped me through lockdown. Quickfire projects. And I was people to play. Kitschy illustration. I have since designed a pizza box in Oakwood
  • You don't know what work and opportunities can come off what you do
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Reflection:

I really enjoyed this Webinar with Consumer Comms and have followed them on both Instagram and Facebook incase they do anything else. The subject of creating art for ourselves greatly interests me is that is essentially what my practice revolves around (relating to my 601 project of creating art to benefit my mental health) and, indeed,  all of our practices should revolve around this. We should be creating what we want. We shouldn't be creating art for someone else and that is my main takeaway from this webinar as we will become unfulfilled, stressed and greatly unhappy leading to mental health problems. 

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