Through my research into historical political posters, particularly previous UK election posters, I have found something extremely interesting... David Shrigley's "Fight the Nothingness" seems to be a lot more complex than Zeegen first thought! Here, it makes reference to and subverts a Conservative poster from the late 2000's. I cannot find who they were created by, but I believe Euro RSCG / Havas were behind the concepts (as mentioned by Benedict Pringle of Political Advertising).
Sources:
https://politicaladvertising.co.uk/2010/10/07/conservative-big-society-posters/
http://conservativehome.blogs.com/torydiary/2008/09/big-government.html
http://www.slideshare.net/kirstyodair/as-government-politics-uk-political-parties
The Tories have always been really savvy and clever with their election posters, slightly ahead of the curve, and these are some of their best in my opinion. The simple motifs, symbols, visual concepts marry with the messages clearly - media and message. They play on a nostalgic aesthetic, alluding to glory days or a more easier time in the past, evoking a sense of sentimentality, reminiscence, good old Britain. Themes of unity, togetherness, people power, hope, a brighter future, family values, hard work are all referenced and pushed.
These visuals interest me a lot and may be something to explore in my visual journal.
Sources:
https://politicaladvertising.co.uk/2010/10/07/conservative-big-society-posters/
http://conservativehome.blogs.com/torydiary/2008/09/big-government.html
http://www.slideshare.net/kirstyodair/as-government-politics-uk-political-parties
No comments:
Post a Comment